
- Audit for the Future – American Executive
- Surviving the Economic Storm – Military Retailer
- Don’t Chase Unprofitable Customers - AffluentMagazine.com
- Marketing: Super Sweet - American Executive
- Marketing: Ruling Research - American Executive
- Marketing: Sweet Spot - American Executive
- Advertising: Target Your Core - Retail Merchandiser
- Plus Over Normal: Accurately Measure Advertising Effectiveness - AdvertisingCrossing™
- Leveraging Strengths for Sustained, Profitable Growth - My Company Today
- Seven Steps to Sustained, Profitable Growth (pdf) - Wedding & Event Videography Resource Guide
- Meaningful rewards - Pizza Marketplace
- Improve Your Core-to-Opportunistic Customer Ratio (pdf) - SellingPower.com
- Customer Positioning (pdf) - Sales and Service Excellence
- Harrah’s: A Customer Relationship Management Study (pdf) - KPMG Strategies for the Hospitality Industry Advisory
- Increasing Brand Campaign Effectiveness (pdf) 2.0 Brand Leadership Series Newsletter