- Audit for the Future – American Executive
- Surviving the Economic Storm – Military Retailer
- Don’t Chase Unprofitable Customers – AffluentMagazine.com
- Marketing: Super Sweet – American Executive
- Marketing: Ruling Research – American Executive
- Marketing: Sweet Spot – American Executive
- Advertising: Target Your Core – Retail Merchandiser
- Plus Over Normal: Accurately Measure Advertising Effectiveness – AdvertisingCrossing™
- Leveraging Strengths for Sustained, Profitable Growth – My Company Today
- Seven Steps to Sustained, Profitable Growth (pdf) – Wedding & Event Videography Resource Guide
- Meaningful rewards – Pizza Marketplace
- Improve Your Core-to-Opportunistic Customer Ratio (pdf) – SellingPower.com
- Customer Positioning (pdf) – Sales and Service Excellence
- Harrah’s: A Customer Relationship Management Study (pdf) – KPMG Strategies for the Hospitality Industry Advisory
- Increasing Brand Campaign Effectiveness (pdf) 2.0 Brand Leadership Series Newsletter