Presentations Customized to Excite
and Improve Your Organization

“Bob Gordman provided an intriguing presentation at the 98th Annual National Retail Federation Convention. Speaking to some 1,700 retail attendees at one of NRF’s highly regarded Super Sessions, Bob provided great insights on how to explode a niche to achieve sustainable profitability in the extremely competitive retail marketplace. He has a keen understanding of the retail industry and the consumer, and his insights were of great benefit to the audience.”

Eric Olson, Sr. Director, Education Strategies, National Retail Federation

“Interviewing some of our members ahead of time was time well spent. It helped engage our attendees. I was very impressed with the amount of useful information Bob Gordman gave us in the few hours we were in session.”

Mike Kelly, 2007 Conference Chairman, National Association for Surface Finishing

“We all learned a lot about the Must-Have Customer and the Super Sweet Spot. The student reactions were a “standing ovation.” The faculty members who joined us for lunch were also impressed and appreciative.”

Glenn A. Friendt, Director, Nebraska Center for Entrepreneurship, University of Nebraska College of Business Administration

“Bob’s presentation was insightful and engaging.”

David Deutsch, President, David N. Deutsch & Company, investment banking firm

When you need a keynote speaker, dinner speaker, or group facilitator, use one of our experienced team members. Our speakers never use “canned” speeches, but customize each talk to the organization’s requirement. We’ll hand select one of our consultants who will make an informative, lively presentation to your group.

Robert Gordman has made presentations to Fortune 500 companies and major trade associations. He never uses “canned” speeches, but customizes each talk to the organization’s requirement. He has the experience to provide your group with an informative, lively keynote or dinner speech or an educational interactive half-day workshop.

Speech Topics

  • Do You Know What You Don’t Know? and What it Costs You – Every single day businesses and individuals fail because they don’t understand the unknown unknowns. This presentation shows how to avoid the trap of the unknown unknowns by asking the right people the right questions while feeling clever, competent, and managerial. Participants will discover how to focus their energy to figure out what they don’t know by digging deeper into pertinent facts and numbers. They’ll learn how to determine what’s critical to their business and personal success.
  • Avoid the Trap of Moo-Cow Management – Blindly following another company’s business model for success is a sure fire recipe for disaster. Participants who attend this presentation will learn how to create a strategic plan that will build sustained, profitable growth. This includes creating a Super Sweet Spot that sets the company apart from its competition, identifying Core and Must-Have Customers and understanding their rules, and using advertising that actually increases sales and profits. When management stops copying other companies’ actions and devises its own customer-relevant strategy, it can avoid the trap of moo-cow management.
  • Make More Money with a Super Sweet Spot – Discover how to use your company’s customer-relevant strengths to build a unique Super Sweet Spot that will set you apart from your competition. Every action must support a company’s Super Sweet Spot from deciding what products or services to sell, to hiring the right person for every job, to developing communications and advertising strategies that actually produce results. This presentation will show how to engage people from every part of your company to make crucial decisions and implement strategies for sustained, profitable growth.

Bob is President of The Gordman Group, and the author of Do You Know What You Don’t Know? and What it Costs You, Secrets of the $uper $weet $pot: Building, Sustained Profitable Growth and The Must-Have Customer: 7 Steps to Winning the Customer You Haven’t Got.  During the past 19 years as a consultant, his clients have included senior management of Fortune 500 companies including Berkshire-Hathaway Retail, IBM PC Company US, IBM PC Company Canada, Kmart Corporation, KPMG, Saks Inc., VF Corporation, Weight Watchers International, and Whirlpool Corporation. He spent five years as Senior Consulting Partner for the Gallup Organization, specializing in strategic planning and is a member of its Management Hall of Fame.

William W. Crouch, General, United States Army (Ret.) is an experienced speaker and facilitator with an emphasis on goal setting and mission statement creation. He has spoken extensively on topics critical to both military and business organizations.

Speech Topics

  • Leadership training
  • Preparation before entering any battlefield
  • Why middle management is critical to senior leaders

General Crouch has held diverse positions during 35 years of public service culminating as Vice-Chief of Staff of the Army, the service’s second-highest office. He has extensive experience in the management of large, multi-disciplined organizations, budgeting, training, and systems integration.

George Karklins has made presentations and facilitated group discussions for numerous international banks. He uses Harvard Business School case studies to teach managers and executives.

Speech Topics

  • Business leadership skills that count
  • The decision-making process
  • Effective team-building

George has over 25 years’ experience in banking and finance, including a position as Senior Vice-President and Treasurer of Wachovia, a major financial corporation. His areas of expertise are risk management, helping companies improve asset, and liability management.

James Posner has spoken to organizations in the United States and Europe, including the President’s Level of the American Management Association and the International Shopping Center Association. He has been quoted in Forbes, The Wall Street Journal, and The New York Times.

Speech Topics

  • The power of catalog and Internet direct-marketing
  • The changing pattern of consumer buying habits
  • Distribution in a multi-channel environment

Jim has had a long, varied career in merchandising and management in retail and catalog and Internet direct-marketing. He was President of three department store chains, and a founder of the high-growth catalog, Home Decorators Collection. As a consultant, his clients have included Fortune 500 companies, including DuPont and ATT.

Dennis Reaves is a veteran retailer with experience in all facets of the industry. He has delivered presentations to major national and international retailers and manufacturers.

Speech Topics

  • Industry trends and recommended actions
  • How to sell to major retailers
  • What to do when you’re the CEO

Dennis Reaves was Senior Vice-President and General Merchandise Manager for Wal-Mart Stores, where he successfully grew his business to $18 billion. Previously, he was CEO, President, COO and a senior executive in department, discount, specialty, and off-price retail chains.

William Welsh II has made many presentations to major national corporations and has frequently spoken to non-profit agencies on a wide range of subjects.

Speech Topics

  • International business
  • Taking businesses public
  • Managing change

Bill is the former Chairman and Chief Executive Officer of Election Systems & Software, the country’s largest producer of election equipment. He has extensive experience in high technology, international business, and relationships between boards and management. For more information or to schedule a speaker Email: Bob Gordman, President or Phone: 970-453-9616